SAWARY
Client Sawary – Rebranding & Digital Presence for the Energy Sector
Industry: Energy & Power Solutions
Service: Full Rebranding and Website Redesign
Platform: Web, Brand Collateral, Digital Assets
Overview
Al-Sawary is a Saudi company operating in the energy and power sector, delivering advanced electrical solutions across the Kingdom. As the company expanded its capabilities and clientele, it needed a brand and digital presence that reflected its technical strength, national identity, and future-driven mission. OctoSoup was selected to lead a complete transformation of Al-Sawary’s visual identity and website.
Objective
• Modernize the brand identity to reflect innovation and precision
• Align visual language with the energy sector
• Develop a cohesive digital experience for clients, partners, and stakeholders
• Build a responsive website that communicates services clearly and efficiently
Our Role
• Brand strategy and identity design (logo, typography, color system)
• UX/UI design for the company website
• Design of brand collateral (stationery, templates, vehicle wraps, icon system)
• Arabic and English brand application guidelines
The Solution
We created a bold and modular brand system, incorporating elements that reflect movement, energy flow, and precision engineering.
• The logo was redesigned with strong geometric shapes to symbolize direction and structure
• A color palette rooted in deep blues and electric tones was used to signify trust, energy, and technology
• A full icon set was created for consistent digital communication
• The website was built with a clean, intuitive layout designed to highlight Al-Sawary’s services, capabilities, and national contribution in both Arabic and English
Impact
The rebranding established Al-Sawary as a modern, reliable leader in the energy sector. The new website enhanced the user experience and became a central tool for client engagement. With consistent branding across digital and physical touchpoints, Al-Sawary is now well-positioned to expand its footprint in a competitive and evolving industry.
Al-MOHTASIB
Client: Al-Mohtasib – Central Kitchens & Equipment
Industry: Central kitchen manufacturing & industrial equipment
Service: Social Media Content Creation & Visual Campaigns
Platform: Instagram
Overview
Al-Mohtasib is a leading Saudi company specializing in the manufacturing and supply of central kitchens and high-quality industrial kitchen equipment. OctoSoup worked closely with their team to produce a visually-driven social media campaign that highlights their legacy, expertise, and contribution to local industry.
Objective
To reposition Al-Mohtasib on social platforms with a modern and professional image that reflects their Saudi manufacturing strength, product quality, and decades of experience.
Our Role
• Art direction & visual design
• Content strategy in Arabic & English
• Messaging that balances industrial strength with precision
• Highlighting national identity through “Saudi Made” narrative
Content Breakdown
1. Legacy & Trust
We introduced Al-Mohtasib with an “About” post highlighting their history since 1973. This post established credibility and rooted the brand in local trust.
2. Quality in the Details
A visual featuring a confident chef and the tagline “We believe quality is in the details” helped humanize the brand and showcase commitment to excellence.
3. Industrial Strength & Readiness
Dynamic imagery of workers in safety gear emphasized Al-Mohtasib’s manufacturing power and readiness to serve.
4. Saudi Manufacturing Pride
With the tagline “الصناعة السعودية بأبعادها الجديدة”, this post celebrated the company’s alignment with the “Saudi Made” initiative, reflecting local innovation and growth.
Impact
The campaign modernized Al-Mohtasib’s social media presence while preserving its heritage. It reinforced their leadership in the industrial kitchen sector and appealed to both B2B partners and new clients.
STOVIA
Client: Stovia – Smart Kitchen Appliances
Industry: E-commerce & Kitchen Equipment
Service: Social Media Content Creation & Visual Messaging
Platform: Instagram & Mobile App Promotion
Overview
Stovia is a Saudi-based platform offering smart and high-quality kitchen appliances through its app and website. OctoSoup developed and executed a creative social media campaign focusing on lifestyle, convenience, and professional product appeal — all while reflecting a local identity.
Objective
To boost Stovia’s digital presence, drive app downloads, and reposition the brand as a reliable and modern destination for kitchen solutions.
Our Role
• Campaign concept & visual direction
• Copywriting in Saudi dialect and Arabic
• Lifestyle and product-focused visuals
• Emphasizing digital convenience and app utility
Content Breakdown
1. “جهز مطبخك بسهولة”
This post emphasized how customers can shop for appliances quickly and easily from anywhere via the mobile app. Aimed to highlight the seamless user experience and delivery process.
2. “المطبخ لعبتك”
A futuristic visual showing kitchen tools floating around a confident chef, reinforcing the idea that with Stovia’s products, cooking becomes effortless and enjoyable — even playful.
3. “أكثر المنتجات احترافية”
Targeted at chefs and quality-conscious customers, this post focused on the premium nature of the appliances and the app’s curated selection.
4. “منتجات لذيذة بأفضل الأجهزة”
A warm, lifestyle shot featuring baked goods, tying the emotional outcome (delicious food) with the functional tool (Stovia’s equipment).
Impact
This campaign positioned Stovia as more than just an online store — it became a smart, local, and premium brand. The campaign boosted awareness, encouraged app engagement, and communicated the emotional value of cooking with Stovia products.
